We provoke and nurture conversation. The exchange of sentiments, observations, opinions and ideas that can engage people and brands in a productive relationship - real connection that can only be achieved by understanding human behavior and what a brand stands for - us, the people.
DLB Group was selected to manage the account of Epica Wines, a young wine brand owned by Viña San Pedro, one of the oldest and largest exporters of Chilean wine, with a presence on five continents with brands such as Castillo de Molina, Black Cat, 35 South, Cape Horn or 1865 Single Vineyard. DLB is handling both POS and promotions throughout the US, Canada and Korean markets, as well as the management of the brand’s social media.
If the Miss Venezuela event is the beauty event of the country's largest localrelevance; beauty brands of P&G can not miss this event. Therefore, P&G sponsors the beauty of the 24 candidates for Miss Venezuela and the other 11,000,000 women living their own catwalk.
If the Miss Venezuela event is the beauty event of the country's largest localrelevance; beauty brands of P&G can not miss this event. Therefore, P&G sponsors the beauty of the 24 candidates for Miss Venezuela and the other 11,000,000 women living their own catwalk.
DLB Group is a true marketing service integrator. When we say a true integrator, it’s not only because we have experts on our staff (commercial architecture, SMS, web design, PR, trade marketing, broadcast and print production, among others). It’s also because we generate integrated proposals that preserve the message of the campaign across all media.
We can no longer isolate ATL from BTL, brands don’t know boundaries. Brands are seeking integration with their target across all contact points (POS, events, TV, radio, web... everything that surrounds us).
DLB Group’s task is to identify each and every one of those and understand all the opportunities to make effective contacts.
We differentiate ourselves by provinding expertise in integration (connecting and ensuring media work together) to communicate more than what was expected and transforming every project into a success.
More importantly, we create an impactful plan to support the message among different media, bringing the consumer real marketing experiences and memorable contacts. This is value of being a DLB Group client. We do what a brand needs.
These words define every person who works in our organization. It's a lifestyle. At DLB Group as in every great company, our culture is unique. It wasn't written or copied from others; it's not a quote from a book.
Our culture is in our DNA; it defines us, guides us and differentiates us. DLB Group strives to seek exemplary employees with this profile, we work daily designing and creating processes, which help us study and make any project a successful story, a learning experience, to be better everyday.
On our continuous improvement process, we have found global partners providing support to our business; this is the case of DDB and Starcom, whom interact with us on a daily basis, learning and growing together to build a better and more integrated company.
Together we improve our
clients business results,
by coming up with
brand-building ideas.
The symbol of
an ageless product of
human imagination that runs
on blood, flesh and bones:
People's Energy.
The perfect vehicle for
the road that leads us to
a better understanding of
people's needs and dreams.
Riding is our life.
We know that in order to
maintain our balance -
of knowledge and
performance - we must
keep moving.
CEO DLB Group Worldwide
http://ricardodelablanca.comRicardo is a global advertising and marketing leader with over 20 years of experience across 15 countries in Europe and America. As the CEO of DLB Group, De La Blanca leads the strategic and creative vision that has propelled DLB Group into a multinational company employing over 200 associates in seven different countries.
De La Blanca's exemplarily business vision and team leadership has been instrumental in the development of integrated global and regional campaigns resulting in increased revenue and brand awareness for a host of multinational companies.
De La Blanca's leadership - recognized multiple times with two "Gerente" (Managerial) awards, one for Entrepreneurship (2007) and the other for International Businessman (2010) has lead DLB Group to be the recipient of numerous international advertising accolades including Promax & BDA, P&M and FIP.
Chief Operations Officer DLB Group Worldwide
gmolero@dlbgroup.com
Giancarlo is an innovator, marketing expert and Sport lover with over 20 years of experiences in different ventures along America and Europe.
He joins DLB Group in 2008 as a partner, his entrepreneurial spirit and creativity distinguished and lead him to provide excellent outcomes and values to our clients and affiliates.
He has always thought that everything can be improved and that by using a creative and nontraditional approach things can change for better.
Proudly work for Bellsouth, Telefónica and the Cisneros Group, prior to becoming partner at DLB Group.
Over the past 10 years he has been developing several creative, promotional and business development campaigns for the Hispanic and Latin American Markets. He is passionated about How Technology impact and changes our lives. Believe in the freedom go thoughts and speech as part of enhancing the quality of life. He is now dedicated to enterprise where the good and he happiness can be spread among others.
Chief Financial Officer DLB Group Worldwide
rvasquez@dlbgroup.comProvides financial, strategic, managerial and organizational guidance and support for the company. Since joining DLB Group almost from its beginnings, Roberto has developed strategic insights for client's integrated campaigns and most importantly, worked on creating a strong financial platform thus delivering consistent results.
Prior to joining DLB Group Roberto had different management and leadership positions throughout his career in banks and insurance companies, including JP Morgan Bank in New York. Roberto holds an MBA from New York University Leonard N. Stern School of Business.
He received professor scholarships and obtained different advanced courses at Columbia, NYU in the areas of Finance and Strategy. He received an undergraduate degree from Universidad Metropolitana in Caracas, Venezuela.
Corporate Relations & Business Development Director
anavarro@dlbgroup.comAfter 5 years playing an important role as Account Director for DLB Group Andino and 1 year as Global Business Director, leading one of the most important client in the agency, Adriana becomes the Corporate Relations & Business Development Director for DLB Group Worldwide being able to integrate all the organization due her expertise within.
the company and unify communications and key messages of DLB positioning around the world for media and trend markers, also Adriana has being responsible for the development of integrated proposals for prospect clients around the world.
Her ability and professionalism allowed Adriana to assume this new important position inside the company that represents a big challenge on increasing clients portfolio as priority and enlarge business opportunities for every DLB office.
Adriana graduated from Universidad Metropolitana in Venezuela with a degree in Business Administration and currently collaborates imparting a Marketing Program for this prestigious university.
Director DLB Group Worldwide
eperez@dlbgroup.com
Erik is an international leader and people’s person. He believes that success is based on the ability to build strong relationships with others, not only in a professional environment, but also in a personal level. In other words, he considers that the keys to achieve progress are communication and common sense.
After a year of working in the development of the Mexican market, he is now joining the DLB Group Head Quarters in order to focus on all aspects
of the business expansion and market development in the region. He has lived and worked in many countries, and has enjoyed multicultural experiences due to more than 15 years of active participation in different markets and roles. Starting in the corporate marketing world (Coca-Cola / SmithKline Beecham / GlaxoSmithKline), and then laboring as an entrepreneur in media and advertising, these experiences brought to Erik and excellent mix of intuition,
deep regional market knowledge and strong financial orientation. Erik has a Bachelor’s Degree in Business Administration (Santa Maria’s University / Caracas, Venezuela) and a Master’s Degree in Marketing Strategic Direction (UPF-IDEC / Barcelona, Spain). He has also fully completed several specialty programs in Communications, Consumer Insights, Brand Development and Planning, among others.
Creative Director DLB Group Worldwide
asilva@dlbgroup.comAristides Silva is a renowned Creative Professional within the Latin American Region and brings to DLB Group WW a broad and solid experience in International Award-Winning Campaigns for multinational clients such as Kellogg's, Coca- Cola, Heinz, McDonald's and P&G, among others.
Aristides was the VP & Creative Director of Leo Burnett Venezuela for over 14 years in which the agency's creative work was recognized with prestigious awards in International and National Advertising Festivals such as Cannes, Clio Awards, FIAP and ANDA.
Silva also created great award winning campaigns for Non-Profits such as Fundacion Provive and Unicef. In 2000 Aristides opened his own Ad Firm under the brand Plan-B and open a subsidiary in Miami in 2007.
Even though his academic background is in Graphic Design, Silva believes that ideas are expressed not only through memorable images but using inspirational words that really connect and engage people with brands. Silva believes that breakthrough ideas, whatever the inherent risks to try new ones
might be, are always worth taking since they could never compare to the threat of using a conformist approach. Aristides is also a Musician, Producer, Art Director, Film Director, Photographer and Professor. He graduated from Instituto de Diseño Fundacion Neumann in Caracas, where he created and taught "Graphic Design for Mass Media".
CEO – DLB Group Mexico
aespinosa@dlbgroup.comAlfonso Espinosa Ruiz is a highly creative entrepreneur. Until 2007, Alfonso worked as a banker in several financial institutions from Venezuela. However, he found his true passion after leaping into the world of marketing and advertising. He has an Undergraduate Degree in Economics, and joined the Mexican division of DLB Group in 2014. Since then, he has shown an impressive entrepreneurial spirit, a highly creative mind, and an undeniable business expertise; valuable skills that sufficiently qualify him for the demanding task of leading our team in the midst of such a competitive market.
COO – DLB Group Mexico
andreinahernandez@dlbgroup.comAndreina is a Social Communicator and a passionate enthusiast of marketing and advertising. She joined the Venezuelan division of DLB Group in its early days, thus starting a long and fruitful career, handling important clients such as Movistar and Coca-Cola. After seven years in the job, Andreina’s impressive skills and dedication allowed her to become the Account Director of a highly efficient team.
The abilities she obtained during her time at the agency encouraged her to move on and lead a personal advertising project outside DLB Group in 2010. However, in 2014 she was invited to join DLB Group once more, thus becoming COO at the Mexican division of the organization.
CEO DLB Group Spain
ikindler@dlbgroup.comSince its inception in the Spanish market in 2007, we have had onsistent growth in the number of clients, business areas and services rendered. This response from the market makes us confident that DLB Group Spain will have a long career within the European business environment, that is demanding more day by day from companies such as ours
to develop added-value strategies for their brands. Spain is the home to global headquarters of many important companies and industries, as well as a strategic country where several business fairs take place. DLB Group Spain has an enormous growth potential since our main focus is based in services that portray valuable solutions to our clients.
Country Manager DLB Group Italy
gfavro@dlbgroup.comHe worked for a high number of clients in different market fields: energy. transports, automotive, health care, crossing the beauty and the casual wear. He has been in charge of complex advertising campaigns, where he managed to integrate different marketing communication tools. He led the team of the Urban Car Revolution: SMART by Mercedes. Ferrovie Italiane (Italian Railways) assign him the development of the concept of the Train as alternative to the plane travel.
The competition between these two transportation carriers is still very much trendy nowadays. He wrote the copystrategy for the first ENI natural gas campaign, designed by one of the most representative contemporary artist: Jean Michel Folon. Then Johnson&Johnson, DHL, Lee jeans, Macallan and E.ON have been the brands which he remembers with
pleasure for the creative effort requested by the objectives set by the customers Gianluca believes that the words are lethal, cutting edge and able to indelebly mark instruments. He is a military and action reporter, as well an high-tension novelist, a.k.a. Decimo Alcatraz with two action books in the Italian bookstores: Hawaladar and Desperation Discount. He is a TacFit instructor and member of the hostage negotiation team trainers in Palo Alto School, the first non-academic business School in Italy.
DLB Group Executive Italy
ebanchi@dlbgroup.comEnrico’s diverse work history has taken him through a number of roles. A Civil Engineer, graduated from Universidad Metropolitana in Venezuela, with a Master in Project management at the MIT, Enrico has worked for 10 years for multinational company dedicated to the construction and management of malls throughout different countries.
In the early 90’s he obtained the certification as key note speaker from The Disney University in Orlando and dedicated several years to the construction and management of families entertainment centers. His job as C.O.O. of this multinational has taken him to the most diverse cultures.
Trilingual and tricultural he is back to Italy, his native Country in 2001. Since then he has developed a new branch of business inside the Palo Alto Business School, introducing multicultural coaching and other training innovations. He is National Director of Profiles International, the on-line assessment leading company in the world. His coaching style is completely based on the sharing of his experience with thousands of High level executives in the last 15 years.
DLB Group Executive Italy
mmasella@dlbgroup.comMarco engaged his professional life in the study of the company workflow about the transition from the industrial economy to the knowledge economy. Today he is an international key-note speaker, focused on the human resources management by the companies, with a particolar attention on the ethics, values and social responsability throughout different countries.
In the early 90’s he obtained the certification as key note speaker from The Disney University in Orlando and dedicated several years to the construction and management of families entertainment centers. His job as C.O.O. of this multinational has taken him to the most diverse cultures.
President of Scuola di Palo Alto and CEO of Profiles International Italy, his commitment in DLB Italia concernes the new business strategic development to anticipate the growing trends, based on the industrial and economic changes. Marco is the author of Sputnik Moment and the co-author of Le sfide del Fare e La Bibbia da Bagno del Business.
CEO DLB Group Korea
ekim@dlbgroup.comGrowing up in a small town in South Korea, Eunji always wanted to explore and see what's out there in the rest of the world. When she turned 15, this curiosity led her to go on an adventure to the United States, in which she ended up spending about 7 years there. Her field of study in Business Communications helped me develop a passion for strategic marketing and global communications. Prior to joining DLB Group, she worked for the event marketing team at Macy’s
Headquarters in NYC, coordinating Macy’s annual national events and as well as in-store events. From working and living in NYC, Eunji was able to fully engage in global experiences that she always craved for both culturally and professionally. This is why being part of DLB Group was especially exciting for her because working in this global firm brings her the similar multi-cultural experiences she loved about NYC (especially in various areas of international business and cross-cultural marketing.
CEO DLB Group Venezuela & Colombia.
lhernandez@dlbgroup.comDLB Group Venezuela has a long lasting run in the market as fundamentals and global performance in Digital Development, Design, Commercial Architecture and Video Production areas. Our commitment is to be partners with our clients, offering our experience and becoming a reference in terms of non-conventional marketing and point of sales solutions. Our motto is to get involved in the business and find formulas to support the client since our skills
are focused on comprehensive marketing. We are very proud to be considered a reference in non-conventional marketing and to provide training and education to the ones in our network. We are moving forward, focusing on the future, searching for new opportunities and offering the best to support the growth of the
brands in our client's portfolio.
New Business Development
drusso@dlbgroup.comDaniel has almost 20 years of progressive experience in the consumer products, retail and advertising industries including marketing, finance, business development and consulting and has worked in Venezuela, Colombia and the USA. His main work experience comes from multinational companies such as P&G, The Coca-Cola Company, Diageo, Kraft and Red Bull, with a well-established and progressive career development.
He is a truly objective fellow with a broad business vision allowing him to foresee many situations and craft alternative solutions; he is recognized as a highly creative, innovative problem solver. Enjoys coaching and developing others in managerial and marketing skills and is consistently focused on developing organizational capabilities.
Daniel holds an undergraduate degree in management from Universidad Metropolitana in Caracas, and also an MBA from Emory University, Atlanta, GA. He is fluent in Spanish, English and Italian and has traveled extensively, enabling him to obtain an understanding of different cultures and backgrounds and a global business vision.
Creative VP
ocastano@dlbgroup.comOkarina currently works as Creative VP at DLB. Numerous awards such as the Grand Prix at Anda, New York Festival, London Festival, Fiap, Fiat and recently El Ojo de Iberoamérica; have been the result of 20 years of the job Okarina has developed.
She graduated from the Instituto Universitario de Nuevas Profesiones, at Caracas- Venezuela. She is part of the DLB GROUP team since 2010, after working as Regional Creative Director at Leo Burnet for 15 consecutive years.
She currently leads a team that, in the midst of a creative storm, offers clients the most varied advertising concepts in order to present initiatives full of novelty and diversity on all levels. Amongst the clients for whom she has developed creative concepts, you’ll find: Procter & Gamble, Heinz, Farmatodo, Coca Cola, Banco Mercantil, Banco Provincial, Subway, Stanhome, Directv, Cantv, Laboratorios Vargas, Laboratorio La Santé, Alimentos Kellogg´s, Fiat Automóviles; and many others.
848 Brickell Aveue, 8th floor
Miami, Florida 33131
+13053735757
dlbusa@dlbgroup.com
Ricardo De La Blanca Brigati
Homero 136, Int 101,
Polanco, Mexico,
11570, DF
+5567230609
aespinosa@dlbgroup.com
Alfonso Espinosa
Calle 99 # A-25,
Oficina 201,
Bogotá
+5716918953
dlbcolombia@dlbgroup.com
Andrés Moya
Monseñor Alberti 474,
San Isidro,
Buenos Aires.
+541151993933
dlbargentina@dlbgroup.com
Vanessa Pereney
Calle Julián Camarillo 47,
Oficina 308
28037 Madrid
+34917543152
dlbemea@dlbgroup.com
Ivan Kindler
Corso Magenta 85
20123 Milan - Italy
+00390238010666
gfavro@dlbgroup.com
Gianluca Favro
Koaroo Suite #101-2003
Dujeong-dong, Seobuk-gu, Cheonan,
South Korea
Postal code: 331-210
ekim@dlbgroup.com
Eunji Kim
Avenida Rio Caura,
Torre Empresarial Humboldt, Piso 6,
Prados del este, Caracas
+582124001800
dlbvenezuela@dlbgroup.com
Larry Hernández